As we navigate through 2023, the design world continues to evolve with exciting new trends that blend technology, sustainability, and human-centric approaches. At WYNOTT AD, we're always at the forefront of these developments, helping our clients stay ahead of the curve.
1. Neo-Brutalism
The digital design space is seeing a resurgence of brutalism with a modern twist. Characterized by raw, unpolished aesthetics, this trend embraces asymmetry, high-contrast color schemes, and unconventional layouts. Unlike traditional brutalism, neo-brutalism incorporates subtle animations and interactions that bring these stark designs to life.
How to implement:
- Use bold, high-contrast color combinations
- Experiment with unconventional typography
- Combine raw elements with subtle animations
2. Sustainable Design
With growing environmental awareness, sustainable design has moved beyond just packaging. Digital designers are now creating "lighter" websites with optimized assets that reduce energy consumption. Color palettes inspired by nature and imagery showcasing sustainability are dominating brand identities.
3. AI-Assisted Design
Artificial intelligence is becoming a co-creator in the design process. From generating unique color palettes to creating entire layouts, AI tools are helping designers explore new creative territories. However, the human touch remains essential for curation and emotional connection.
Current applications:
- Automated image enhancement
- Dynamic layout generation
- Personalized design variations
4. Kinetic Typography
Text is no longer static. Kinetic typography uses motion to enhance message delivery and create memorable experiences. When used strategically, animated type can guide users through content and emphasize key messages without overwhelming them.
5. Retro-Futurism
A fascinating blend of nostalgia and futurism is emerging in design. This trend combines vintage aesthetics (think 80s and 90s design elements) with futuristic concepts like holographic effects and neon glows, creating a unique visual language that resonates across generations.
At WYNOTT AD, we're helping brands implement these trends in ways that align with their identity and business goals. The key is to adapt trends to serve your brand's story rather than following them blindly.